Danone
2023
In collaboration with Ultralight, we were tasked with developing packaging solutions for one of Danone's core products, Le Nature.
In collaboration with Ultralight, we were tasked with developing packaging solutions for one of Danone's core products, Le Nature.
In collaboration with Ultralight, we were tasked with developing packaging solutions for one of Danone's core products, Le Nature.
A congested, overcrowded retail space had allowed private labels to catch up. Danone's products had begun to blur into the competition.
A congested, overcrowded retail space had allowed private labels to catch up. Danone's products had begun to blur into the competition.
A congested, overcrowded retail space had allowed private labels to catch up. Danone's products had begun to blur into the competition.
However, the brand has unrivalled legacy, heritage and cultural significance. Whilst important not to just
create something retro, it felt that current elements could be elevated by reviewing the archive and by simply decluttering the current designs.
However, the brand has unrivalled legacy, heritage and cultural significance. Whilst important not to just create something retro, it felt that current elements could be elevated by reviewing the archive and also simply decluttering the current designs.
However, the brand has unrivalled legacy, heritage and cultural significance. Whilst important not to just create something retro, it felt that current elements could be elevated by reviewing the archive and also simply decluttering the current designs.
Services
Brand identity
The creative team were tasked with generating as many concepts as possible as part of a design sprint. The ideas were then placed on a scale of near to further as part of a bandwidth of concepts.
Looking at Danone's design archive, I felt some of it could be revisited and add value. I played around with some historical design elements by modernising illustrations, taking reference from vintage wordmarks, as well as developing new packaging flourishes.
Danone
2023
In collaboration with Ultralight, we were tasked with developing packaging solutions for one of Danone's core products, Le Nature.
A congested, overcrowded retail space had allowed private labels to catch up. Danone's products had begun to blur into the competition.
However, the brand has unrivalled legacy, heritage and cultural significance. Whilst important not to just create something retro, it felt that current elements could be elevated by reviewing the archive and also simply decluttering the current designs.
Services
Brand identity
The creative team were tasked with generating as many concepts as possible as part of a design sprint. The ideas were then placed on a scale of near to further as part of a bandwidth of concepts.
Looking at Danone's design archive, I felt some of it could be revisited and add value. I played around with some historical design elements by modernising illustrations, taking reference from vintage wordmarks, as well as developing new packaging flourishes.