Development of brand identity, social media content, and conceptualisation of asset designs for the indie pop endeavour, Easypeel. Collaborating closely with Tom Morley, the project's founding member, our objective was to forge a contemporary branding strategy for this nascent musical venture. The intention behind this endeavour was to craft an enduring and adaptable identity for Easypeel, enabling ease of use for the future, and affording Tom the ability to maintain visual coherence in his promotional efforts while concentrating on his musical pursuits. (Photography by Aks Huckleberry)