Collaborated with Cube3 on a proposal aimed at revamping the branding for MOD Pizza. Under the provisional name "RISE," their objective was to adopt a more imaginative approach that strongly embodied the brand's unique selling point—providing customers with complete freedom of choice. My concept involved incorporating contemporary visuals and accentuating the compelling copywriting created by Cube3 for this specific concept. This proposal was ultimately met with success and progressed to the implementation stage, resulting in a trial pop-up restaurant named "PAZZA," situated in Leeds.