Easypeel
2019
Development of brand identity, social media content and conceptualisation of merchandise designs for indie pop endeavour, Easypeel.
Development of brand identity, social media content and conceptualisation of merchandise designs for indie pop endeavour, Easypeel.
Development of brand identity, social media content and conceptualisation of merchandise designs for indie pop endeavour, Easypeel.
The objective was to create an easy-to-use package that streamlined the development of promotional material and a well constructed visual identity.
The objective was to create an easy-to-use package that streamlined the development of promotional material and a well constructed visual identity.
The objective was to create an easy-to-use package that streamlined the development of promotional material and a well constructed visual identity.
Services
Brand identity
Team
Before the project began, there was little in terms of existing assets apart from a photoshoot that had been conducted by photographer Aks Huckleberry. The photography had an ephemeral quality that dovetailed well with one of the key tenets of Easypeel's music: a connection to nature. The imagery felt 'on-brand' despite there being no existing brand and became the starting point for the identity.
Before the project began, there was little in terms of existing assets apart from a photoshoot that had been conducted by photographer Aks Huckleberry. The photography had an ephemeral quality that dovetailed well with one of the key tenets of Easypeel's music: a connection to nature. The imagery felt 'on-brand' despite there being no existing brand and became the starting point for the identity.
Before the project began, there was little in terms of existing assets apart from a photoshoot that had been conducted by photographer Aks Huckleberry. The photography had an ephemeral quality that dovetailed well with one of the key tenets of Easypeel's music: a connection to nature. The imagery felt 'on-brand' despite there being no existing brand and became the starting point for the identity.
I wanted the wordmark to be bold, not overly masculine, and have a classic feel to it. Founders Grotesk was used for functional copy and Pinyon Script as its more decorative pairing.
Easypeel
2019
Development of brand identity, social media content and conceptualisation of merchandise designs for indie pop endeavour, Easypeel.
The objective was to create an easy-to-use package that streamlined the development of promotional material and a well constructed visual identity.
Services
Brand identity
Team
Before the project began, there was little in terms of existing assets apart from a photoshoot that had been conducted by photographer Aks Huckleberry. The photography had an ephemeral quality that dovetailed well with one of the key tenets of Easypeel's music: a connection to nature. The imagery felt 'on-brand' despite there being no existing brand and became the starting point for the identity.
I wanted the wordmark to be bold, not overly masculine, and have a classic feel to it. Founders Grotesk was used for functional copy and Pinyon Script as its more decorative pairing.